Narrative Development

 

People are hardwired for stories. Whether you’re working to engage grassroots supporters, persuade voters, or hold the opposition accountable, a communication strategy based on an emotionally engaging narrative can help you win.

When developing your narrative, we dig deep to understand your core values. This narrative drives our integrated creative process. As a result, your branding and media work seamlessly together to tell your story and bring people in to your cause.

Branding

 

Brand design: More than just a logo, a great visual brand communicates your message clearly and consistently. We design thoughtful, unique brand systems that help tell your story – and we can help extend your visual presence with unique, eye-catching print collateral, signage, animation, environmental graphics, and more.

Websites: A great website means more than a fast, user-friendly experience – it should tell your story effectively and use strategic design to engage your audience. We create websites that move your brand forward and help you reach your digital goals.

Message testing: Find out what works – and what doesn’t work – for your brand, with qualitative analysis conducted by an expert facilitator.

Digital Advertising & Strategy

 

Targeting & audience building: With advanced targeting techniques, we can identify the people you need to reach and help move your audience to action.

Digital advertising: From an introductory spot to a multi-channel persuasion campaign, our video, animated HTML5, and display ads cut through the clutter and stay with your viewer. We’re hands-on at every stage of your advertising plan – from scriptwriting and production, to placement and optimization – and we deliver compelling, award-winning creative for every screen.

Digital organizing: The right digital tools can help you connect with grassroots supporters, drive engagement, and build your audience online. We can help you choose the right tools for your project and integrate them into your communications plan.

Content strategy: Your website and social media channels should always be working to extend your brand, activate supporters, and drive progress toward your goals. We take the guesswork out of making these channels work for you with tailored strategies that get results.

Direct Mail

 

We believe in the power of direct mail, and our award-winning mail campaigns complement and enhance your digital advertising and other paid media. We bring together narrative, proven design strategies, and precise targeting to deliver mail that persuades your audience and makes a memorable impression.

Project Management

 

We can can plan and manage your campaign or project. Partner Isaac Wright has a track record of developing and overseeing long-term and short-term advocacy projects and successful ballot initiative programs.

Wright oversaw “Arkansas Governor Mike Beebe’s 2010 re-election campaign, when Beebe won by a greater margin than any other Democratic gubernatorial candidate and was the only one to win in the Southeast. Two years earlier, he helped Jay Nixon win the governorship of Missouri by 19 points in the same election where Barack Obama lost the state by a hair.”  (Campaigns & Elections Magazine, 2011). 

Wright has managed multimillion dollar, successful public affairs campaigns for trade and professional associations across the country. He has also co-managed a multimillion dollar legislative independent expenditure campaign. He served as executive director and chief operating officer designing, building, and overseeing the day-to-day operations of the first coordinated presidential superPAC.